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Behavioural Marketing: The Fundamentals

Behavioural Marketing: The Fundamentals

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£4.49 GBP
£4.99 GBP £4.49 GBP
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This E-Book teaches you how to use psychology and behavioural insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect with their audience on a deeper level and achieve lasting success.

What's Inside

  • Clear explanations of how psychology shapes decision-making in marketing.
  • Strategies for leveraging cognitive biases and emotional triggers to boost engagement.
  • Step-by-step methods to build trust through social proof, scarcity, and urgency.
  • Tips for designing persuasive web experiences that guide customers to take action.
  • Real-world examples of businesses successfully using psychological principles.
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